Posted by
AudiR10TDI on Wednesday, November 08, 2006 1:10:15 PM
November 8, 2006: Do you remember customer service? I mean, the kind of customer service where a human being listened to your request, understood it, and then took steps to do something to help you? And thanked you for calling -- sincerely?
This morning I had to call the Bell Operator for assistance in dialing; we had a number in a new area code (2 years old) that would not go through our phone system for reasons that had a lot to do with the antiquity of our phone system. In the Olden Days one could dial Operator and request "assistance in dialing please" and the Operator would assist us to connect with the party to whom we wished to speak. This morning I dialed O and was disconnected with that European Ambulance Wail that says 'not on your tintype, sweetie' in the modern patois. So I dialed O on my cell phone and got instructions on how to get operator assistance and dialed that on my office phone. I got an operator who was extremely rude when she found out all I wanted was assistance in dialing. Since I was born and reared in New York, I saw her rude and trumped it with a Supernanny, and she dialed the number, reached it, and then snapped "Have a nice day" in a tone of voice that implied the precise opposite. I believe she may have been the first person in Kanukistan I've spoken to who was too rude even for Air Canada, which apparently holds special classes in dissing customers.
Speaking of Air Canada, the last time I was tricked into flying with them (I signed up for a United flight that turned out to be a code share with AC), I discovered that they have automated all their check-in services at the Terminal. This is patently ridiculous in a city where the vast majority of the citizenry are of foreign extraction and their grasp of the English language is tenuous at best, and their grasp of modern machinery even more so. Two 'attendants' were trying to help at least forty people check in with these machines. There was a desk with a sign reading "Passenger assistance"; however, the smirking creep behind the counter refused to assist anyone, directing us back to the machines. I procured the assistance of an "attendant" by the New York method of hollering really loudly "Is there an attendant in the house?" The attendant, when she came, was Jamaican, and she could not find the Access Code demanded by the machine, on my computer printout ticket. SHE went to the "passenger assistance" desk where the smirking creep looked up the number for her, then she came back and completed the transaction on the machine for me. And THEN I had to go stand in another line and check my baggage in! For airlines that are NOT Air Canada, both these transactions are done together, in about 1/3 the time it took me to simply check myself in on this consumer-hostile automated system.
And we all know what fun it is to call any Customer Assistance hotline that has to do with our computers these days. What are the odds of reaching anyone in North America on one of these lines? Zero. In fact, that's actually better odds than you will get regarding reaching someone who can speak and understand the same brand of English you yourself tend to use. Here in Kanukistan we also have the possibility of reaching someone whose primary language is French, and whose grasp of English is roughly equal to our grasp of French. One example will suffice: in trying to call the outfit that handles my dial-up connection (a backup system that works only in Canada), seeking the access number for Oshawa (the next bedroom town up from Toronto), I got someone who could not locate my name on her customer list although I had given her every possible code and my telephone number too. Turned out she thought "Elizabeth" began with an "I", and my four-letter last name contained a consonant that they don't have in French so apparently she could not spell that either. Having waited for 45 minutes on hold and memorized the French for "Thank you for your patience while on hold. Our agents are serving other customers and we will answer your call shortly," I again used the New York Diplomacy method and shouted at her. She gave me the number to make me go away.
It's the same in virtually every manner of business anymore. Gone are the days when someone would say, "I don't know the answer to that, but give me a minute and I will find the right person to help you" and then NOT disconnect you and go to lunch. Dell Canada's telephone hotline only operates between 9 and 5, Monday thru Friday, and they have no computer hotline. When you call Rogers Cable to find out why your internet access isn't working, you stay on hold listening to someone exhort you to go to their website instead of wasting your time on hold...along with a long list of all the other products that, since you have been on hold through an entire episode of "Mythbusters", you have decided you will never buy as long as you live. Then when the person comes on the line, he tells you to input your phone number, which you did to get to the point where you could be on hold, and asks you to tell him all the information he has on the screen in front of him -- and then he tells you that the internet is down, which is what you called to tell HIM.
And of course there are the little knots of sales people in department stores, who view the approach of a customer with a question with the same enthusiasm they view a screaming toddler with a double-dip ice cream cone; and the girl at the check-out counter who is on the phone arranging a baby shower for a colleague while the line grows in front of her; and the guy at Radio Shack who wants your zip code and can't understand that you live in Canada and we don't HAVE zip codes...
Well, you get my drift. What this world needs, as it grows increasingly complex and as the mean age of the population grows ever closer to 40, is a customer service robot who speaks clear and understandable English, who knows her subject, who is in electronic communication with her fellow robots at all times, and who has been programmed to thank us for our business. As the younger generation grow fewer, more sullen, and frankly stupider (which is the militant form of ignorance), it's probably the best we can do.
And we'd better do it soon, or there's going to be a meltdown. Trust me. I know that. I will lead it.